Always Sunny Star Rob McElhenney Unveils Web3 Writers Initiative Adim

  • Always Sunny Star Rob McElhenney Unveils Web3 Writers Initiative Adim

When comedians launch a project that’s very different to their usual stuff it’s hard not to wonder where the expected joke might lay. But that doesn’t seem to be the case with It’s Always Sunny in Philadelphia star Rob McElhenney’s latest endeavour, a new Web3 entertainment-tech company called Adim.

Co-founded by McElhenney, Chase Rosenblatt, Melissa Kaspers, Spencer Marell, and Richard Rosenblatt, Adim wants to make it easier for writers to connect and collaborate whilst owning a greater share of the output. So the team are utilising a Web3 model to build a community of storytellers that anyone can join. All aided by a $5 million USD seed round led by Chris Dixon, general partner at a16z crypto.

You simply head to the Adim website and apply to become a member. If accepted you’ll have the chance to join Creator Rooms to participate in workshops that’ll create stories, characters, and narrative universes under the mentorship of established writers like McElhenney and Keyonna Taylor.

100 applicants will be chosen initially and once a Creator Room has concluded, all participants will receive a Core Character NFT that details their ownership of what was created. The NFTs will be non-transferable as they will also grant the owner rights to royalties or revenue shares when projects use the characters.


“Every beloved character throughout TV, movie and gaming history has been imagined and brought to life through collaboration,” said McElhenney, who also serves as Co-Chairman, in a statement. “Adim is building for the next evolution of these groups – communities of creators, writers, artists, designers, developers, fans and friends working together to create and own a new generation of content.”

“By combining traditional creative development practices with web3 technology, we are building a new model and value network for creators and collaborators, giving people ownership of the characters and content they create,” Rosenblatt adds.

This is another innovative use of Web3 technology and principles, adding a new level of utility to the NFT concept. For further updates on the Adimverse project, keep reading gmw3.

Translate »
Sign Up