In-Car VR Infotainment: Audi’s ‘Motorverse’ Coming in June 2022

  • In-Car VR Infotainment: Audi’s ‘Motorverse’ Coming in June 2022

Select Audi sedans will have backseat VR entertainment vIA Audi’s holoride platform that syncs virtual reality experiences with the driving movements in real-time.

Audi is the first car manufacturer to integrate holoride’s VR entertainment system into series production. From June 2022, this immersive infotainment system will be available to backseat passengers in Audi sedans that are kitted with the MIB 3 infotainment system. That means backseat passengers will be able to wear their virtual reality headsets and immerse themselves into different kinds of VR content such as films, games, and interactive content.


However, this is no ordinary virtual reality content. It syncs and adapts to the driving movements of the vehicle including the turns, stops as well as accelerations. The system will be available in holoride-capable Audi cars that have the latest upgrades of its modular infotainment platform, MIB 3.

Audi will showcase the new technology at the South by Southwest (SXSW) festival in Austin, TX. Users testing the system will get the experience of a holoride inside a moving vehicle.

Once integrated into Audi cars, it will allow passengers, in the future, to immerse themselves in VR experiences to burn the time, particularly in long monotonous drives. Such an experience will transform auto rides into more multimodal gaming events.

Holoride Brings Immersive Experiences

The holoride platform packs a technology capable of adapting the virtual reality content to the driving movements of the car. For instance, should the real car take a right turn, a virtual car or virtual spaceship in the immersive environment will also take a right turn thereby creating a high degree of realism in the experience. Audi and Holoride are advancing and commercializing the development of this immersive technology for use by different car manufacturers.

Holoride developed a new media category known as “Elastic Content” which adapts to the driving movement, driving route as well as journey time to create very immersive experiences inside the car.

Platform Launching in June

Many Audi models rolling out of the assembly lines in June 2022 will be holoride-capable. The platform will be available in models that have been built with the third-generation modular entertainment toolkit, MIB 3 along with the latest software cluster. It will, therefore, be available in Audi models such as the A4, A5, A6, A7, A8 as well as the Audi Q5, Q7, and Q8. It will also be in Audi e-tron and the Audi e-tron GT Quattro. The holoride platform in these models will be available in a number of international markets including the whole European market, the US, Canada, Japan, and China. The availability of holoride-capability in the disparate model may also vary based on the individual market. Initial launches will be in Germany, the US, and the UK with launches in subsequent markets set to follow later on.

Using the holoride platform will entail connecting an enabled virtual reality headset to the vehicle. The connection is made wirelessly through Bluetooth Low Energy (BLE).

The holoride platform was first unveiled during the CES 2019, in Las Vegas. For the demo, holoride collaborated with Interactive Experiences and Disney Games for a Marvel Universe in-car virtual reality gaming experience. The company did other showcases where testers took demo rides using holoride.

Autonomous Driving Presents Opportunity for Platforms Like Holoride

New forms of entertainment like holoride will come in handy for autonomous driving when practically everyone in the vehicle will be a passenger. It could also unlock other opportunities like the ability to work on the road, read, watch films and entertain yourself in a richer and more immersive way including gaming.

The virtual experience is also motion-synchronized and minimizes the occurrence of motion sickness that people would normally experience when immersed in a virtual experience inside a moving vehicle.

With driving no longer the major activity in the future autonomous vehicles, cars will be transformed into personal free spaces. Vehicle designers will bring forth new design ideas and spurn out new cabins. The cars of the future will be designed from the inside out rather than from the outside in as is currently the practice.

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